Lelo
To create and pitch the visual identity for a hypothetical brand of your choice. Define the brand’s concept, audience, and values, then develop a cohesive identity system including logo, color palette, and typography.
PROJECT INFO
Lelo is a conceptual brand identity design project created for a hypothetical app specializing in fresh, affordable fruits and vegetables. The project focuses on developing a cohesive and memorable brand identity that reflects the app's mission of making fresh produce accessible to all while supporting local vendors and promoting sustainability.
