For the Ina Market project, I developed a cohesive branding strategy from the ground up, as the market lacked a unified visual identity. To enhance the market experience, I conceptualized and executed an experiential design event where visitors could customize their own spice mixes, guided by professional chefs. This hands on, immersive activity not only connected visitors to the market's essence but also offered a memorable, personal takeaway, elevating the overall visitor experience and creating a deeper connection to the market.